LinkedIn has truly become one of the most powerful networks for businesses of all sizes. If you aren’t using it, you’re missing out on a huge opportunity to grow your business, meet new partners, and capture new prospects. There are multiple tactics you can employ to do all of these things, but before you can take any step to grow your profile, you first have to set it up to professionally represent your company in an attractive and appealing way.
What Goes Into A Great Profile?
Before we get into the tips to help you turn your profile into a professional front page for your business, it’s important you consider all of the aspects that go into making a profile great. You might have the best description written out of anyone in your industry, but if the other aspects of your profile (picture, tagline, etc.) are lacking, the description alone is not enough to make you stand out.
In other words, you need to focus on making each individual aspect great so that it will all come together in a powerful and appealing way. You can’t just take a fantastic profile picture and call it done or write a really powerful tagline and then buzz through a paragraph-long description that leaves potential connections entirely confused.
It’s important you set aside some time to making sure that your entire profile is appealing and informative so that it attracts prospects and encourages them to reach out to you.
If writing isn’t your strong suit, consider having another person create your profile for you to make sure it presents your business in the best light possible. Additionally, if you lack a professional logo or head shot, it’s also important that you invest in having one made because its use will stretch far beyond LinkedIn.
Now, let’s get into the tips!
Take A Professional Picture:
Your picture is the first thing everyone will see when you pop up in their list of connections or suggest connections. If they don’t instantly recognize you as professional or relevant to their network, they’re going to click the “X” icon without thinking twice. So, what picture should you use? No matter what, it should be professional and clear. If you are representing a business with employees, use a professional logo that is easy to read and recognize. If you are representing a more individualized profile (CEO, single team member, or law firm with a head lawyer) use the headshot of the most relevant person.
Write A Short and Sweet Tagline:
The tagline has to be descriptive and captivating. Too many people get carried away with throwing in fancy titles that they forget to mention what it is they really do. For a business, you’ll want to use a mission statement, motto, or something that really tells people why it’s worth connecting with you. Describe what you do and keep it short and sweet. For an individualized page, it’s okay to include a job title, but don’t forget to include the company name as well!
Make A Stunning Description:
Your full description is your chance to describe who you are, where you work, and what your business does. Remember the rules of copywriting: If it doesn’t grab you in within the first few sentences, no one is going to sit there and read it. Your description may be one paragraph or five, but don’t write a book. If you choose to go longer, add a sub-heading to each section so that people can skim to what they want to know:
- Introduction paragraph that summarizes who you are and what you do.
- “My Services” may be the following 1-2 paragraphs, going more in-depth about who you offer and how you can help the reader.
- “Making A Change” may be the next paragraph, highlighting how your company gives back to the community.
Add All of Your Experience:
This may be previous projects you have completed or each of your current job titles/activities. For instance, a person with their own SEO business may add: “Head of Local SEO” where they explain this service and what they do. A person working at a bakery may include: “Custom Cake Decorator” and “Mobile Cupcake CoordinatorCoordinator”.
What better way to get viewers’ attention than to add graphics. In a world of text-centric messages, pictures really stand out. Include media in your experience section and anywhere else you can. For instance, in your tagline, you might begin it with a flag icon of the United States if you’re an American company. Or, you might use an Icon at the start of each “section” title found within your description.
No one can over-stress the importance of proofreading. Nothing screams “unprofessional” and rushed more than a typoe, or five of them! Always have your content proofread for both typos and overall readability. If your wording is tripping up the reader due to poor grammar or vocabulary, it needs to be fixed so that it’s smooth and holds their attention.
Always use a warm tone to your profile that is friendly and welcoming. Be human, don’t be salesy!
Avoid Buzz Words:
In a similar fashion to the above, you’ll want to stay away from overused “buzz” words that scream: I’m just here to sell you something and talk myself up!
Use First Person:
To be human, you must speak with “I” or “We”. Don’t speak in the third-person: “This bakery is the…” Always include yourself and speak from your own point-of-view.
With everything said and done, the final step to a shareable LinkedIn profile is getting a custom URL. In other words, that’s LinkedIn.com/your-profile-name-here! It’s much easier to remember and share with others.
All the best with Building your SUPER Profiles!