5 Reasons Why Buyer Personas Are Essential to Building a Successful Business

Over the years a number of challenges have arisen in the world of marketing. Of these potential challenges, there is a singular reality that universally impacts all businesses, regardless of how large or small they may be – understanding their customer base. You can ask 5 people on the definition of ‘buyer personas’ and you may get 5 different answers. In essence, a buyer persona is a representation of who your customers are. This wide…

5 Questions to answer before your organisation hires a marketing Consultant

Many organisations reach times where their businesses stop growing, one of the first things they do is reach for external help. I have put together a list of 5 questions to ask yourself before you feel its time to reach out to a marketing consultant. Is it time to re-evaluate your marketing campaign? Discovering the most productive way to market your business is a difficult venture. It’s a process that can have major financial impacts…

5 Reasons Why a Content Strategy is an Essential Part of Growing Your Business

If you have any ambitions of growing a successful business, you can bet your bottom dollar that an effective content strategy will take you from an average standpoint and launch you into the stratosphere of success. Sounds good? So what is it? Well, the basic definition is “planning for the creation, delivery, and governance of useful, usable content.” Another term for content strategy that helps us further understand the concept is ‘contextual marketing’ referring to a marketing…

Why So many Businesses are Failing on Social Media

A trend I am seeing over and over again is organisations are employing people who are social media savvy and call themselves “Social Media Marketers”. You dig deep into their campaigns they have no strategy, they are literally creating content and spending HUGE Ad dollars promoting it. Then they wonder why they aren’t seeing a return on their investment and why their engagement levels are nowhere near where they should be. A couple of months…

5 Essential Tools To Start A Successful Ecommerce Business

With online giants like Amazon making over $35 billion in the first quarter of 2017, it’s easy to see that the world wide web is ripe for ecommerce profits. Have you been considering starting your own ecommerce business? If so, then you’re in the right place. Let’s take a look at 5 tools that are essential to starting a successful ecommerce business. 1: Shopify Shopify is first on this list for many reasons, but primarily…

Too many Investors are sitting on high horses!

The startup scene is filled with young entrepreneurs looking to create the next breakthrough platform, software, product or whatever it may be. Through the journey they are face many obstacles, challenges and constraints. One of the more common challenges is obtaining resources and capital to help scale their business to the next level or even initial growth.  The answer or the solution to their growth or scalability in most cases is an investor who believes…

Why Content & Contextual Marketing are key to your success

I am constantly hearing marketers going on and on about content marketing and how they achieved great results but then have come to a halt. They are working with different technologies, getting their content in front of many more eyes  and can’t seem to take things to the next level… Many of them are making the same mistakes many others made before them, I have their answer “Contextual marketing”. So what is Contextual Marketing? Contextual…

How Snapchat Can Disrupt Retail..

Just imagine yourself sitting at home sitting on your phone, flicking through the Nordstrom website and having the ability to try on any pair of clothes you desire. The one platform that could make that a reality is Snapchat with their Augmented reality (AR) and other innovative technologies they currently hold. A few other components like 3d mapping incorporated with AR and other technologies that allow consumers to size clothing through the mobile screen and we…

What is a Buyer Persona & How can it Help grow your business?

What is a buyer persona? A buyer persona is a fictional representation of your ideal customer based on real data, Market research, some select educated speculation about customer Demographics, Behaviour patterns, motivations and goals. Every organisation should develop multiple buyer personas and base their marketing, sales, product development and services on their different personas. By doing so you know you are creating products and providing services which fulfil the needs of your consumer or targeted…

3 Steps to Creating a Successful Facebook Post

Facebook is the largest Social Media Platform in the world. With over 2 billion people on the platform the competition is fierce. Facebook is not helping the cause as we have seen organic reach continually decreasing. This means your content will be seen by less, therefore your content really needs to stand out above the rest and add value to your audience. Buzzsumo Reported that there has been a 20% decrease in engagement on Facebook posts created…

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