5 Key Benefits of Blogging for Business

I’m always surprised when I visit a brand’s website and they don’t have a blog. When I’m putting together proposals for new clients, I always include blogging and content writing as one of the most important items to budget for – there are so many reasons businesses benefit from hosting their own blog that they regularly update. Here are just a few to consider: 1. Blogs drive more traffic to your website and social media pages…

Email Marketing Cheat Sheet [Infographic]

While social media continues to offer up a range of shiny new marketing and outreach options – many of them with great potential – business shouldn’t ignore the capacity of tried and true digital marketing options. Like email marketing. Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level. But while social platforms can change their algorithms and limit your reach, e-mail marketing provides a more stable,…

How to Get Your Content Published on Big Websites

Publishing on a big site can open doors, can get your organization’s name in front of people you would not be able to reach otherwise, and it can increase your authority, which has SEO benefits. Placing your organization’s messaging in the best place for it to reach your potential audience is an important part of content marketing, and for some pieces of content, a bigger site, like the Huffington Post, Forbes, Inc., Entrepreneur, or Social Media…

Pinterest Adds Search and Lens to Home Screen, Proves New Stats on Search Volume

Pinterest has made a small, but significant change, adding a search bar to the home screen of their app. As explained by Pinterest: “Now, instead of having to open the Explore tab to search for ideas to try, you simply type what you’re looking for into the new search bar at the top of your home feed. You also have the Lens camera right there at the ready, so when you spot something out in the world…

New Study Shows How Brands are Using Instagram Stories to Boost their Messaging

How time flies in social – this week, Instagram Stories turns one. That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday – and for Facebook, it is most definitely a celebration. Here’s why (courtesy of Socialbakers): For all the backlash and criticism of their approach, Facebook’s strategy to curb Snapchat’s influence looks to be working. Of course, Instagram comes from a much…

10 Tips to Grow Your Brand on Social Media

As of January 2017, the active number of users was 2.789 billion, accounting for 37 percent penetration. For a savvy marketer, this is a massive gold mine that can be quite rewarding when capitalised fully. With a well-planned social media campaign, there are a lot of new opportunities that platforms, such as Facebook, Instagram and LinkedIn offer for growth. In this post, we’re going to share some exceptional tips grow your brand on Social Media through…

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