05 Oct 2017

[ad_1] There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, that makes sense - Instagram Stories now has 250 million users, compared to Snapchat's 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential. Add to that the consideration that ...

05 Oct 2017

[ad_1] Are you using social media for your business marketing? If the answer is ‘no,’ then you're likely losing money, because you're missing opportunities to engage your target audience. But if the answer is ‘yes,’ think about your most successful campaign. What made that campaign so hot?  Do you even know? Because the truth is, many brands luck upon a successful campaign, and then they...

05 Oct 2017

[ad_1] Companies primarily use their social media presence to promote their services, products or organizational news - but is that really a productive way to capture a greater audience? If the goal is to connect, engage and convert, then maximizing your organization’s exposure is vital. Nowadays, companies spend substantial amounts of money on consultants who tell them how to pull in fo...

05 Oct 2017

[ad_1] So you want to know how to write a blog post but you don’t know where to start? Maybe you have a great idea but you’re finding it difficult to put pen to paper. Don’t worry you’re not alone - this is something a lot of bloggers go through. It takes time to find your groove, especially when you're new to blogging or writing in general. If you’re stuck and you're looking for help on...

05 Oct 2017

[ad_1] Today's marketer has no guarantee of reaching their audience on any medium. Not on Facebook or Instagram. Not on LinkedIn or Twitter. Not on YouTube or Snapchat.  Organic reach is dwindling for brands and marketers who don't have a solid marketing strategy which encompasses social, digital, content, and measurement all centered around their target audience. Even when you place a s...

05 Oct 2017

[ad_1] Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat - though their use-case is a little different, and does make a lot of sense. As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event frames to the videos they create whil...

05 Oct 2017

[ad_1] It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe - it would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads and create a profitable business without interacting with a single human in real life. But while this kind of business model is paradise for...

05 Oct 2017

[ad_1] It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price tags to products featured in their posts. The tags themselves are still in development, but more businesses will soon have access to a version of the tool via an expanded integration with Shopify, which is being ...

05 Oct 2017

[ad_1] Instagram's adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results from your followers as they participate.  As explained by Instagram: “Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll...

03 Oct 2017

[ad_1] Infographics can be a highly effective weapon in your content strategy - research has shown that infographics receive more average shares than other content types. With 90% of the information that’s transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well, and infographics often have an advantage over other content types due to...