02 Aug 2017

[ad_1] There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do. That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan. Their fi...

02 Aug 2017

[ad_1] Google's planning to build its own ad blocker for their popular web browser Chrome. Google has confirmed that this feature will be available in Chrome as a built-in feature from next year onwards. The news seems controversial - a leader in the online ad space making their own tool to block adverts - but the reality is that there are many reasons why Google would want to create the...

02 Aug 2017

[ad_1] To Hootsuite or not to Hootsuite? I’d like to say this is something I consider before knuckling down on every social media project I undertake, but that just wouldn’t be true. After trying several different scheduling platforms, it was Hootsuite that got me hooked. Hootsuite is a wonderful tool, which enables you to schedule social media posts in advance. It saves you time, allow...

02 Aug 2017

[ad_1] Just when you think you’ve got your Facebook strategy all worked out, Zuck and Co come out with some curve ball to throw you off balance. The Social Network is always trying out new things, testing out new processes and options as they work to stay one step ahead of the next big thing. Facebook, after all, supplanted MySpace, they know too well that something could come along and ...

02 Aug 2017

[ad_1] I’m always surprised when I visit a brand’s website and they don’t have a blog. When I’m putting together proposals for new clients, I always include blogging and content writing as one of the most important items to budget for - there are so many reasons businesses benefit from hosting their own blog that they regularly update. Here are just a few to consider: 1. Blogs drive more...

02 Aug 2017

[ad_1] While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential - business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing. Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level. But while social platforms can change...

02 Aug 2017

[ad_1] Publishing on a big site can open doors, can get your organization’s name in front of people you would not be able to reach otherwise, and it can increase your authority, which has SEO benefits. Placing your organization’s messaging in the best place for it to reach your potential audience is an important part of content marketing, and for some pieces of content, a bigger site, l...

02 Aug 2017

[ad_1] Pinterest has made a small, but significant change, adding a search bar to the home screen of their app. As explained by Pinterest: “Now, instead of having to open the Explore tab to search for ideas to try, you simply type what you’re looking for into the new search bar at the top of your home feed. You also have the Lens camera right there at the ready, so when you spot somethi...

01 Aug 2017

[ad_1] How time flies in social - this week, Instagram Stories turns one. That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday - and for Facebook, it is most definitely a celebration. Here’s why (courtesy of Socialbakers): For all the backlash and criticism of their approach, Facebook’s ...

16 Dec 2016

Tips to Grow Your Brand on Social Media
As of January 2017, the active number of users was 2.789 billion, accounting for 37 percent penetration. For a savvy marketer, this is a massive gold mine that can be quite rewarding when capitalised fully. With a well-planned social media campaign, there are a lot of new opportunities that platforms, such as Facebook, Instagram and LinkedIn offer for growth. In this post, we’re going...