15 Nov 2017

content strategy
If you have any ambitions of growing a successful business, you can bet your bottom dollar that an effective content strategy will take you from an average standpoint and launch you into the stratosphere of success. Sounds good? So what is it? Well, the basic definition is “planning for the creation, delivery, and governance of useful, usable content.” Another term for content strateg...

13 Oct 2017

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I am constantly hearing marketers going on and on about content marketing and how they achieved great results but then have come to a halt. They are working with different technologies, getting their content in front of many more eyes  and can't seem to take things to the next level... Many of them are making the same mistakes many others made before them, I have their answer "Contextual...

12 Oct 2017

Snapchat-camera
Just imagine yourself sitting at home sitting on your phone, flicking through the Nordstrom website and having the ability to try on any pair of clothes you desire. The one platform that could make that a reality is Snapchat with their Augmented reality (AR) and other innovative technologies they currently hold. A few other components like 3d mapping incorporated with AR and other techno...

12 Oct 2017

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What is a buyer persona? A buyer persona is a fictional representation of your ideal customer based on real data, Market research, some select educated speculation about customer Demographics, Behaviour patterns, motivations and goals. Every organisation should develop multiple buyer personas and base their marketing, sales, product development and services on their different personas. B...

10 Oct 2017

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[embed]http://https://youtu.be/R5qAOExzICo[/embed] Facebook is the largest Social Media Platform in the world. With over 2 billion people on the platform the competition is fierce. Facebook is not helping the cause as we have seen organic reach continually decreasing. This means your content will be seen by less, therefore your content really needs to stand out above the rest and add ...

16 Dec 2016

Tips to Grow Your Brand on Social Media
As of January 2017, the active number of users was 2.789 billion, accounting for 37 percent penetration. For a savvy marketer, this is a massive gold mine that can be quite rewarding when capitalised fully. With a well-planned social media campaign, there are a lot of new opportunities that platforms, such as Facebook, Instagram and LinkedIn offer for growth. In this post, we’re going...