Infographics can be a highly effective weapon in your content strategy – research has shown that infographics receive more average shares than other content types.
With 90% of the information that’s transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well, and infographics often have an advantage over other content types due to the way they’re able to convey a lot of data in a quick and easily digestible way. Infographics also generate more traffic, shares and backlinks – if you’ve not considered utilizing infographics, it may be time to give them some thought.
But just because you can whip together an infographic from a cookie-cutter template builder, that doesn’t mean it will go viral. This infographic from BD Ventures provides some key tips to help maximize your infographics.
A version of this post was first published on the Digital Information World blog.