18 Feb 2018

LinkedIn isn’t just for job prospecting. Savvy sales people around the world have begun realizing its potential when it comes to finding new customers. After all, users give you all the information you need to sell to them: Location, interests, and job history. Why wouldn’t you be using this (free) valuable information to sell more? LinkedIn Is Growing More than 500 million members use...

15 Feb 2018

Every successful person has a brand. A “brand” is the tone, style, and personality you represent yourself with. Generally, there are twelve “archetypes” that describe the most common branding personalities. These range from “innocent” to “rebellious” and they help set the tone for your content. Choosing an archetype, or personality, will be based upon how you want to present yourself. ...

06 Feb 2018

As a business owner, you know that marketing is at the core of your business’ success. Without the right strategy, you’re wasting valuable resources on campaigns that simply aren’t set up to get you the results you need. But, not marketing at all isn’t a suitable alternative...So what can be done? You play an important role in your business, and there’s a good chance marketing isn’t y...

08 Jan 2018

why your organisation needs to act like a media company
The world of business has always been complex, but the changes and added complications that have arisen in recent years cannot be understated. Digitization has brought about many extra hurdles for businesses of all sizes, and with the social media landscape in a constant state of growth and change, it can be hard to keep up. While social media in itself certainly brings benefits to busin...

07 Dec 2017

The online Marketing revolution
The all-consuming rise of globalisation in the mid 1900’s happened to occur simultaneously with the rise of the internet, forever changing humanity within a blink of an eye. The internet was an overwhelmingly disruptive force for almost anything relating to the way we lived our lives. Naturally, this new age also manifested itself in an element of our lives that we have been doing for...

03 Dec 2017

One of the most important elements of online marketing undoubtedly lies within the realm of content strategy. Content marketing, in all its forms, is one of the key pillars to establish success in your business. How else are people to become familiar with your content, if not for a sound strategy that distributes it? An essential factor in having people realise that you offer something ...

23 Nov 2017

When looking upon the most successful businesses in the world, including those that are sports and fitness based, there is undoubtedly a singular distinctive quality they all have in common. That quality is that all these businesses as a collective are able to adequately reflect the unique quality of their brand. Brands such as these are not simply reliant on their content marketing, but...

21 Nov 2017

Over the years a number of challenges have arisen in the world of marketing. Of these potential challenges, there is a singular reality that universally impacts all businesses, regardless of how large or small they may be – understanding their customer base. You can ask 5 people on the definition of ‘buyer personas’ and you may get 5 different answers. In essence, a buyer persona is a re...

19 Nov 2017

How to hire a marketing Consultant
Many organisations reach times where their businesses stop growing, one of the first things they do is reach for external help. I have put together a list of 5 questions to ask yourself before you feel its time to reach out to a marketing consultant. Is it time to re-evaluate your marketing campaign? Discovering the most productive way to market your business is a difficult venture. It...

15 Nov 2017

content strategy
If you have any ambitions of growing a successful business, you can bet your bottom dollar that an effective content strategy will take you from an average standpoint and launch you into the stratosphere of success. Sounds good? So what is it? Well, the basic definition is “planning for the creation, delivery, and governance of useful, usable content.” Another term for content strateg...