06 Mar 2018

Content marketing is about presenting high-quality, informative content to readers. The focus with content marketing is showing that your business is well-informed and an authority in your niche. You’re building trust up among your readers while offering them value. Ultimately, this is seen as a great converting strategy. However, in order to handle your content marketing effectively,...

20 Feb 2018

Approximately 25% of adults on the internet use LinkedIn. If you aren’t taking full advantage of the sales opportunities it holds as the leading social network for professionals, you’re missing out on potentially dozens, or even hundreds, of new clients. Why Size Isn’t Everything If you only take into consideration that LinkedIn has over 500 million users, compared to the billions on F...

19 Feb 2018

LinkedIn has truly become one of the most powerful networks for businesses of all sizes. If you aren’t using it, you’re missing out on a huge opportunity to grow your business, meet new partners, and capture new prospects. There are multiple tactics you can employ to do all of these things, but before you can take any step to grow your profile, you first have to set it up to professional...

18 Feb 2018

LinkedIn isn’t just for job prospecting. Savvy sales people around the world have begun realizing its potential when it comes to finding new customers. After all, users give you all the information you need to sell to them: Location, interests, and job history. Why wouldn’t you be using this (free) valuable information to sell more? LinkedIn Is Growing More than 500 million members use...

15 Feb 2018

Every successful person has a brand. A “brand” is the tone, style, and personality you represent yourself with. Generally, there are twelve “archetypes” that describe the most common branding personalities. These range from “innocent” to “rebellious” and they help set the tone for your content. Choosing an archetype, or personality, will be based upon how you want to present yourself. ...

06 Feb 2018

As a business owner, you know that marketing is at the core of your business’ success. Without the right strategy, you’re wasting valuable resources on campaigns that simply aren’t set up to get you the results you need. But, not marketing at all isn’t a suitable alternative...So what can be done? You play an important role in your business, and there’s a good chance marketing isn’t y...

08 Jan 2018

why your organisation needs to act like a media company
The world of business has always been complex, but the changes and added complications that have arisen in recent years cannot be understated. Digitization has brought about many extra hurdles for businesses of all sizes, and with the social media landscape in a constant state of growth and change, it can be hard to keep up. While social media in itself certainly brings benefits to busin...

07 Dec 2017

The online Marketing revolution
The all-consuming rise of globalisation in the mid 1900’s happened to occur simultaneously with the rise of the internet, forever changing humanity within a blink of an eye. The internet was an overwhelmingly disruptive force for almost anything relating to the way we lived our lives. Naturally, this new age also manifested itself in an element of our lives that we have been doing for...

03 Dec 2017

One of the most important elements of online marketing undoubtedly lies within the realm of content strategy. Content marketing, in all its forms, is one of the key pillars to establish success in your business. How else are people to become familiar with your content, if not for a sound strategy that distributes it? An essential factor in having people realise that you offer something ...

23 Nov 2017

When looking upon the most successful businesses in the world, including those that are sports and fitness based, there is undoubtedly a singular distinctive quality they all have in common. That quality is that all these businesses as a collective are able to adequately reflect the unique quality of their brand. Brands such as these are not simply reliant on their content marketing, but...