5 New Facebook Updates and Tests Spotted This Week

The changes just keep coming from Facebook. Of course, that makes sense, Facebook know they need to innovate to stay ahead of the game – but for social media managers and those trying to ensure they’re putting their best foot forward on The Social Network, and utilizing every possible opportunity, it can make things difficult….

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How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]

This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR. During the chat we asked six questions (shown below) that we believe to be important factors in building your Facebook engagement and reach. Everyone chimed in to ask questions, share their own experiences and best practices dealing with Facebook engagement,…

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A Guide to Social Media Ad Retargeting

How often do you see current or potential customers coming to your site but then not taking any action? They poke around your pages a bit, look at a few things, then move on, without giving you a new conversion. How can you get that customer back to your page to actually go through with the action…

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Pinterest’s Adding Thousands of New Ad Targeting Options via Their ‘Taste Graph’

Pinterest, which claims to host “the world’s largest collection of human-curated links”, is now putting its ever-expanding dataset to use by introducing the ‘Pinterest Taste Graph’ for improved ad targeting. Essentially, Pinterest’s Taste Graph will give you more options for targeting your ads to the exact right people. A lot more – Taste Graph will…

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5 SEO Trends to Watch [Infographic]

Search engine optimization is a necessary element of any effective digital marketing strategy. It’s also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates. With all the different elements you need to keep track of, it can be difficult for anyone – even experts in the…

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