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How Snapchat Can Disrupt Retail..

Just imagine yourself sitting at home sitting on your phone, flicking through the Nordstrom website and having the ability to try on any pair of clothes you desire. The one platform that could make that a reality is Snapchat with their Augmented reality (AR) and other innovative technologies they currently hold. A few other components like…

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What is a Buyer Persona & How can it Help grow your business?

What is a buyer persona? A buyer persona is a fictional representation of your ideal customer based on real data, Market research, some select educated speculation about customer Demographics, Behaviour patterns, motivations and goals. Every organisation should develop multiple buyer personas and base their marketing, sales, product development and services on their different personas. By…

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3 Steps to Creating a Successful Facebook Post

Facebook is the largest Social Media Platform in the world. With over 2 billion people on the platform the competition is fierce. Facebook is not helping the cause as we have seen organic reach continually decreasing. This means your content will be seen by less, therefore your content really needs to stand out above the…

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LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts

Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has more than 500 million members, has an unmatched database – they have the professional and educational histories of (almost) all of those members. That sets LinkedIn apart from other…

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