06 Feb 2018

As a business owner, you know that marketing is at the core of your business’ success. Without the right strategy, you’re wasting valuable resources on campaigns that simply aren’t set up to get you the results you need. But, not marketing at all isn’t a suitable alternative...So what can be done? You play an important role in your business, and there’s a good chance marketing isn’t y...

08 Jan 2018

why your organisation needs to act like a media company
The world of business has always been complex, but the changes and added complications that have arisen in recent years cannot be understated. Digitization has brought about many extra hurdles for businesses of all sizes, and with the social media landscape in a constant state of growth and change, it can be hard to keep up. While social media in itself certainly brings benefits to busin...

09 Nov 2017

Businesses are Failing on Social Media
A trend I am seeing over and over again is organisations are employing people who are social media savvy and call themselves “Social Media Marketers”. You dig deep into their campaigns they have no strategy, they are literally creating content and spending HUGE Ad dollars promoting it. Then they wonder why they aren’t seeing a return on their investment and why their engagement levels ar...

23 Oct 2017

The startup scene is filled with young entrepreneurs looking to create the next breakthrough platform, software, product or whatever it may be. Through the journey they are face many obstacles, challenges and constraints. One of the more common challenges is obtaining resources and capital to help scale their business to the next level or even initial growth.  The answer or the sol...

05 Oct 2017

[ad_1] It's weird when you think of it now, but in the early days of YouTube, the option to upload a custom thumbnail didn't exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single minute, an effective thumbnail can be the difference between your content's succe...

05 Oct 2017

[ad_1] Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has this week announced that they’ve only sold around 150,000 pairs of the camera-enabled glasses. That’s still a lot, of course, but when we’re talking about an app that has more than 173 million people logging on every day, it’s only a ve...

05 Oct 2017

[ad_1] Have you considered the relevance of timing when sending out your e-mail marketing campaigns? With more and more people consuming information on the go, the timing of your e-mail outreach should be a key consideration - which is especially relevant as we head into the holiday season. To help with this, SendinBlue recently conducted a survey of the six industries which most commonl...

05 Oct 2017

[ad_1] Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? MyTasker shares 20 effective ways to stop boring your blog readers in the infographic below. They emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff. They also highlight the importance of images – our ...

05 Oct 2017

[ad_1] With 92% of the online population using emojis, it makes sense for marketers to get in on the action. Emojis enable you to speak the same language as your customer base, and can make your social media posts much more noticeable. They also add a bit of fun to your marketing message and your brand. And while you don’t have to go as wild as Chevrolet did with its emoji-only press rel...

05 Oct 2017

[ad_1] Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has more than 500 million members, has an unmatched database – they have the professional and educational histories of (almost) all of those members. That sets LinkedIn apart from other networks – while Facebook’s also trying ...