20 Feb 2018

Approximately 25% of adults on the internet use LinkedIn. If you aren’t taking full advantage of the sales opportunities it holds as the leading social network for professionals, you’re missing out on potentially dozens, or even hundreds, of new clients. Why Size Isn’t Everything If you only take into consideration that LinkedIn has over 500 million users, compared to the billions on F...

19 Feb 2018

LinkedIn has truly become one of the most powerful networks for businesses of all sizes. If you aren’t using it, you’re missing out on a huge opportunity to grow your business, meet new partners, and capture new prospects. There are multiple tactics you can employ to do all of these things, but before you can take any step to grow your profile, you first have to set it up to professional...

18 Feb 2018

LinkedIn isn’t just for job prospecting. Savvy sales people around the world have begun realizing its potential when it comes to finding new customers. After all, users give you all the information you need to sell to them: Location, interests, and job history. Why wouldn’t you be using this (free) valuable information to sell more? LinkedIn Is Growing More than 500 million members use...

15 Feb 2018

Every successful person has a brand. A “brand” is the tone, style, and personality you represent yourself with. Generally, there are twelve “archetypes” that describe the most common branding personalities. These range from “innocent” to “rebellious” and they help set the tone for your content. Choosing an archetype, or personality, will be based upon how you want to present yourself. ...

06 Feb 2018

As a business owner, you know that marketing is at the core of your business’ success. Without the right strategy, you’re wasting valuable resources on campaigns that simply aren’t set up to get you the results you need. But, not marketing at all isn’t a suitable alternative...So what can be done? You play an important role in your business, and there’s a good chance marketing isn’t y...

08 Jan 2018

why your organisation needs to act like a media company
The world of business has always been complex, but the changes and added complications that have arisen in recent years cannot be understated. Digitization has brought about many extra hurdles for businesses of all sizes, and with the social media landscape in a constant state of growth and change, it can be hard to keep up. While social media in itself certainly brings benefits to busin...

07 Dec 2017

The online Marketing revolution
The all-consuming rise of globalisation in the mid 1900’s happened to occur simultaneously with the rise of the internet, forever changing humanity within a blink of an eye. The internet was an overwhelmingly disruptive force for almost anything relating to the way we lived our lives. Naturally, this new age also manifested itself in an element of our lives that we have been doing for...

23 Nov 2017

When looking upon the most successful businesses in the world, including those that are sports and fitness based, there is undoubtedly a singular distinctive quality they all have in common. That quality is that all these businesses as a collective are able to adequately reflect the unique quality of their brand. Brands such as these are not simply reliant on their content marketing, but...

21 Nov 2017

Over the years a number of challenges have arisen in the world of marketing. Of these potential challenges, there is a singular reality that universally impacts all businesses, regardless of how large or small they may be – understanding their customer base. You can ask 5 people on the definition of ‘buyer personas’ and you may get 5 different answers. In essence, a buyer persona is a re...

19 Nov 2017

How to hire a marketing Consultant
Many organisations reach times where their businesses stop growing, one of the first things they do is reach for external help. I have put together a list of 5 questions to ask yourself before you feel its time to reach out to a marketing consultant. Is it time to re-evaluate your marketing campaign? Discovering the most productive way to market your business is a difficult venture. It...