Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer. It’s benefits are three-fold: Increased brand awareness, Increased brand preference, and Greater reach at a lesser cost.
Bring your ideas to life and build high-quality content, from simple blog posts to interactive multimedia projects.
The heart and soul of inbound marketing is in the creation of original content. Content creation is your organization’s opportunity to prove its knowledge and give itself an original voice. It may include:
- Creating Infographics
- Creating Videos
- Writing eBooks, Whitepapers, etc.
- Hosting Webinars
Great content means nothing if no one sees it.
An effective content distribution strategy will not only put your content in front of your target audience. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – watching your video, signing up for your newsletter, reading an article, or downloading a whitepaper.
Your strategy can include both paid and unpaid distribution channels. Each can work in conjunction with others, so pick and choose the channels that help you meet your business goals.
Do more of what works and less of what doesn’t.
Great content is not as great when it is not well optimized. And optimizing content to be far more competitive for Search has tremendously evolved over the years.
Content optimization is basically the process of improving the aesthetics and performance of a site’s assets or pages that provide unique value to its intended users through on-page SEO, conversion optimization, UX, design, content editing and more.
Let us use our tools to see whats working and how.. so you can get the best results from your content.
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