Social Media Packages

Businesses have taken social media by storm – and there’s no signs of a stoppage.

Businesses have taken social media by storm – and there’s no signs of a stoppage. That said, having a strategized approach is more important than ever; this includes timely interactions and conversations with your followers to both spread word of your business and build rapport. Adding this module means your social media channels get in-depth attention and individualized strategy and imagery, since each platform appeals to different audiences.

The number of people using social media has been steadily growing over the past decade. In 2017, more than 81% of citizens in the United States had at least one social media profile setup. This number is staggering on its own, but consider the fact that it also represents a 5% growth from 2016 (i.e., more than 15 million people that began using social networks).

Besides the number of people in the USA alone who use social media, there are hundreds of millions of users distributed around the world, making the world your potential market. So, it’s no secret that your business should be putting itself front-and-centre where customers are expected to spend on average around five years of their lives- social media.

Even just a few minutes each day really add up when you consider that most of these users will log-in 5-7 times a week. It adds up even more when you consider that these numbers are just averages of everyone who logs in (even those just opening the app briefly to see if they have notifications). The majority of active social media users will spend anywhere from one to six hours on social media every day. So, how do you decide which one to focus on?

Marketing Tactics
The best tactic for the best results is to be active on all of the popular social media networks. But, that is much easier said than done. Being “active” involves more than simply logging in each day or answering messages. You need to be posting regularly, but you can’t post just anything.

Every user on social media is being bombarded with content that’s vying for their attention. The things that their friends, family, and influencers post will take automatic presidence over anything you try to show them. Most of the time, they’ll just scroll right past it.

If you want them to stop and actually see the content you’re posting, it needs to be intriguing. You need to begin building a reputation for your brand by having interesting and informative content. It can’t just be “sell, sell, sell”! With social media networks like Facebook, content like that actually won’t ever make it into your followers’ feeds to begin with.

Which Platforms Matter?

In short, they all do! Which one you focus on will depend upon your target audience and your goals for growth. Here’s just a snapshot at how many users are on the most popular platforms and how long they (on average) spend on each one, every day:

● YouTube: More than 1 Billion active users each month. The average user will spend about 40 minutes watching content each day.

● Facebook: More than 1.74 Billion active users. The average user will spend about 35 minutes browsing their feed each day.

● SnapChat: More than 150 million active users each day. The average user will spend about 25 minutes on here each day.

● Instagram: More than 700 million active users each month. The average user will spend about 15 minutes on Instagram each day.

● Twitter: More than 330 million active users each month. The average user will spend about 1-2 minutes tweeting and browsing each day.

The Secret to Great Content

Great content is content that captures the attention of scrollers and engages them. It might be a funny gif, a cool how-to video, an awesome product photo, or something that takes them behind-the-scenes of your company and makes them say to themselves, “Wow, that’s really great!”

Any one can spend 5 minutes copy/pasting content from one social media network to another in order to populate their profiles with content, but no one is going to take the time to read, like, or engage with it.

Unfortunately, this is the exact approach that many busy business owners take. They might setup an auto-poster so that their blog post is automatically shared on their Facebook page. Or, they might occasionally actually hand-craft a piece, but it’s all about marketing, selling or trying to take the user off the platform and to their own website.

This content only works if it is part of a larger marketing strategy that also involves interesting, engaging, and informative content. That’s where a social media management service can step in to help you fill the gap.

Types of Content

Posting various types of content is essential to maintaining audience engagement, encouraging sharing and ultimately growing your social media profiles. You also need content tailored to fit the image and interests of your ideal customer and it also needs to be tweaked for different platforms in order to get the best results. How often you post depends on your current marketing goals and your current following which is why we offer a range of packages to suit the needs of businesses and companies of all sizes.

Here’s a look at some of the best content to share:

● Announcements: Keep followers in-the-know with news and announcements about your brand. This is a good way to ask for feedback or make them feel like they’re part of your company and even subtly advertise an upcoming new release. Here’s an example: ○ “Hey! We wanted to thank all of our great followers for taking the time to answer our most recent survey about which packaging looks the best for our new Daisy-Doo Blue Shoes. We’re excited to announce that we went with the pink, as did about 84% of you! See it in stores on August 8th.”
● Feedback: Asking for feedback from your followers is a great way to make them feel engaged and show that their opinion really counts. Surveys, polls and more will allow them to give you their thoughts at the click of a button.
● Humor: Everyone needs a bit of humour. Comedy can quickly go viral! Weaving it into your brand and industry makes for a recipe for success.
● Giveaways: a great majority of people are willing to like or share a post in hopes of winning a prize. This is also a great way to create a buzz about your brand or product and help build up loyalty and trust.

Base Package

From $699 per month
  • Social Media Strategy
  • 2 content pieces a week (images with Blurb)
  • Account management
  • Analytics

Standard Package

From $1,499 Per Month
  • Persona research & development
  • Social Media Strategy
  • 4 content pieces a week (images with Blurb)
  • Account management
  • Analytics
  • Blog Post x2
  • Monthly Reporting

Deluxe Package

From $2,500 Per Month
  • Persona research & development
  • Track and engage with personas in all targeted social monitoring streams
  • Social lead nurturing strategy
  • Set up and manage relevant social accounts outside of primary channels
  • Primary: Facebook, LinkedIn, Twitter & Google+, Instagram, Pinterest, Snapchat, etc.
  • Create all necessary custom imagery to post on social channels, i.e.: Facebook Images, Twitter Images, Pinterest posts
  • Monthly Reporting
  • Monthly client call

What We'll Do

We work with all of the popular social networks and platforms to get your brand out there where it really counts. Our services include researching your brand, niche, and customer base; managing your social media accounts; posting and scheduling content; setting up ad campaigns; and interacting on behalf of your brand.

Together, we will be able to bring your brand to the next level through a custom-fit strategy and proven tactics.

Want to learn more?

Reach out to us today by filling out this short form. We’ll get back to you soon.