Video marketing has taken the social media world by storm.. Utilize it to improve your audience reach.

People watch more than 100 million hours of video on Facebook.

YouTube brings in nearly 4,950,000,000 video views daily.

Snapchat alone fuels more than 10 billion video views every single day!

When Instagram first introduced video in 2013, more than 5 million videos were shared within the first 24 hours.

In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot.

  • 75 million people in US watch videos online everyday
  • Embedded videos on websites can increase traffic up to 55%
  • Merely mentioning the word “video” in the subject line of an email canincrease open rates by 13%
  • Nearly 40% of all video is watched on mobile

Dr. James McQuivey did calculated frames per second and length of video to find that the value of a 1-minute video is worth 1.8 million words.