As of last year, 112 million Americans had listened to a podcast. That means 2017 saw an 11% rise in podcast listeners from 2016, and those numbers are only expected to increase.
The number of Americans who listen to podcasts each month tops 67 million, and more than 42 million listen to podcasts every week. That’s five times more than the number of Americans who go to the movies in a week.
Another interesting point to note? The audience is growing steadily, and it has been for sometime. This isn’t a recent occurrence and it’s not a pattern that is expected to change anytime soon. Every year, the industry sees a consistent 10% to 20% increase in listeners.
This in itself begins to paint the picture of how valuable a podcast could be for your business.