AEAHMAD ELHAWLI

SPORTS MEDIA · SPORTS TECHNOLOGY · DIGITAL GROWTH

SPORT.
MEDIA.
IMPACT.

Building sports audiences.
Growing sports businesses.

15+ years in digital marketing • Executive & founder experience

Explore the case studies →Get in touch →
THE BUSINESS BEHIND THE GAME
SELECTED EXPERIENCEBoxingSceneProBox TVSportsfindaRaw Sport Media

01 / SELECTED CASE STUDIES

Built in sport.
Proven in execution.

From building an athlete platform to leading sports-media growth. The work behind the headlines.

01 / SPORTS TECHNOLOGY

Sportsfinda

Founder / CEO · December 2019–December 2024

From sports commerce to athlete monetization.

6,000+

Athletes at Sportsfinda

Context

An opportunity to connect sport, commerce and athlete opportunity across Australia and the US.

My contribution

I led product vision, positioning, market entry and partnerships, translating athlete and commercial needs into development priorities and launch plans.

The impact

Sportsfinda grew to 6,000+ athletes. My focus connected the product, partnerships and go-to-market strategy as the venture evolved from Australian sports commerce into US athlete monetization.

Discuss a new opportunity

02 / AUDIENCE & EDITORIAL

BoxingScene

Former CEO / Social Media Director · tenure began June 2025

A record Instagram period under my stewardship.

14.2M views

Instagram Insights · 15 Aug–13 Sep 2026

5.4K new followers during the record period

Context

A boxing news business connecting editorial coverage, original video and social distribution.

My contribution

I brought editorial priorities, audience insights and distribution into closer alignment, working with talent and production teams across the daily sports-news cycle.

The impact

A record Instagram period under my stewardship: 14.2 million views and 5.4K new followers from 15 August to 13 September 2026. Final audiences reached 61,000 on Instagram and 584,000 on Facebook. Earlier programming and distribution work grew monthly YouTube views from approximately 200K–250K to 500K–600K.

61KFinal Instagram followers
584KFinal Facebook followers

Instagram period metrics and final follower totals are separate measures. Views are not unique reach.

Discuss a new opportunity

03 / LIVE EVENT MARKETING

ProBox TV

Former Chief Marketing Officer · role began August 2025

Turning attention into paid demand.

Over 50,000

Paid subscriptions sold for the 29 August event.

8,000 tickets sold · Membership launch leadership

Context

Marketing for a live-event and digital sports platform, spanning fight promotion, social content and paid media.

My contribution

I spearheaded the ProBox TV membership launch and led marketing across creative, talent and distribution, connecting live-event attention with paid demand.

The impact

For the 29 August event, I sold over 50,000 paid subscriptions and 8,000 tickets. This combined membership-launch execution with the commercial demands of a major live-sport campaign.

50,000+Paid subscriptions sold
8,000Tickets sold

Event year not specified. Subscription sales and ticket sales are distinct measures.

More campaign experience +

My resume also records a campaign month with 88M social views, 4,000 attendees and 84,000 peak concurrent YouTube viewers. These are retained as separate campaign results, not attributed here to the 29 August event.

Discuss a new opportunity

04 / ORIGINAL SPORTS CONTENT

Raw Sport Media

Founder & Executive Producer · March 2023–present

Building an independent voice in sport.

Founder-led

Athlete interviews, original programming and digital distribution.

Context

An independent sports-media platform built around athletes and their stories.

My contribution

Develop and host athlete interviews, and manage content production and distribution.

The work

A founder-led platform that brings together editorial preparation, interviewing, production and digital distribution, with the athlete’s story at the centre.

Discuss a new opportunity

02 / THE EXPERTISE BEHIND THE SPORT

Sports focus.
Broader business depth.

More than 15 years working across digital marketing, product and commercial growth. That wider experience shapes how I build sports-media businesses.

Performance marketing

Paid acquisition, search, SEO and conversion strategy, with experience connecting campaign activity to sales follow-up and operational capacity.

CRM & lifecycle

Email strategy, audience databases, automation and customer journeys that connect acquisition with ongoing engagement.

Product & go-to-market

Product roadmaps, development priorities, positioning, pricing and launch planning, translating customer needs into a practical delivery plan.

Commercial leadership

Partnerships, budgeting, stakeholder alignment and team coordination, bringing strategy and day-to-day execution together.

A broader business toolkit. Applied with a sporting lens.

03 / ABOUT AHMAD

A builder’s mindset.
A sporting instinct.

I’m Ahmad Elhawli. A sports media executive, founder and digital marketing leader with more than 15 years of experience.

From leadership at ProBox TV and BoxingScene to founding Sportsfinda and building Raw Sport Media, I’ve worked across the content, product and commercial sides of sport.

I bring the perspective of an operator: close to the audience, comfortable with the details and focused on turning an idea into something that works.

04 / PERSPECTIVE

The business
behind the game.

01

Commercial strategy

Connecting creative ambition with clear business direction.

02

Audience growth

Making content that earns attention and gives people a reason to return.

03

Media operations

Bringing people, platforms and execution together.

START A CONVERSATION

Let’s build
what’s next.

Sports. Media. Partnerships. New possibilities.

letstalk@ahmadelhawli.com