Did you know that people watch more than 6 billion hours worth of content every month on YouTube? It’s no secret that YouTube has become the #2 ranked search engine in the world next to Google, and it’s only getting bigger.

Whether they log-on for entertainment, education, weather, news, sports, or business purposes, targeting customers through video ads is one of the most effective ways to put your brand in front of the users who matter most to your company.

It’s more effective.

Words on paper don’t mean as much as a graphic, and a photo doesn’t mean as much as a video. Video is the most effective form of advertising and has the highest engagement and click-through rates. That’s because people don’t have to take the time to read your ad or look at the description. The video starts playing right in front of them and, even more importantly, it is shown to them at a time when they are ready to engage with it.

No matter why a person is on YouTube, they came therethere to consume video content. That means that, when your ad begins playing on their screen, they are seated and ready to watch it. This is one of the many factors that makes video advertising much more effective than other forms of media.

We focus on what counts. As a business, your advertising attempts can’t just be “expenses” at the end of the year. They need to be investments. The only way to ensure that you profit from your advertising is to choose the right company who will employ the right strategy. This strategy isn’t a one-size-fits-all ordeal, it’s a custom-tailored approach made to suit your business. We specialize in researching, revising, and perfecting campaigns so that businesses can get the most out of every dollar they spend.

It Better Utilizes Your Budget

On YouTube, you can decide if you would like users to be able to skip if they aren’t engaged in the first 5 seconds, or if you would like them to watch a full 30-second ad. We can help you determine what the better option is based on your objective for the campaign and the content you would like displayed to the user.

This option, and many others, allows video advertising to more efficiently utilize your budget compared to other forms of advertising.

If you choose to go with the 5-second skip option, you won’t have to pay when someone skips your ad. You were able to put 5 seconds worth of content in front of them for free, and that is truly powerful. We realize that, and that’s why we know the importance of leverage not just the first 5 seconds, but every second of your ad in order to maximize its performance.

KNOW WHAT TO EXPECT

When you choose us to put together your Facebook marketing strategy, you can expect only the best. Here’s a rundown of our process:

●Consultation. It all begins with speaking to you about who you are, what your company does, and where you want your campaign to take it. We will ask about the objective of the campaign (likes, followers, leads, conversions, sales, etc.) and tailor-fit a strategy just for you.

●Research. Next, we will complete in-depth research about your company and niche to better understand your ideal audience and what speaks to them.

●Design. With the information we have compiled, we will begin putting together your ad set based on what we know will persuade and influence your ideal customer.

●Launch. After presenting it to you, we will launch your campaign and beginrunning your ads based on the timeline and budget you have given us.

●Review. Following your campaign’s run, we will compile all the key data points for you and give you that information for you to look over.When everything is said and done, you will have measurable results on your desk demonstrating what the campaign did for your company. Based on these results, we can continue tweaking future campaigns to maximize your returns.

Interested in working with us?
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